Project Experience (Partial List)
Member of Design Team for 1.5m linear riverfront park renovation that includes six public art installations with 23 pieces of art, performance and event spaces .Helped to develop a mission and goals statement based on culture, wellness, and a community gathering place. Planned stakeholder participation in planning cultural issues. As art representative on the team, provided team with early and immediate access to information to ensure that the design requirements for public art and spaces for cultural events and performances were met. Facilitated the Public Art Selection panel to commission art aligned with the program for the park. Researched and wrote policies and operating guidelines to manage the public use of park spaces for festivals, performances, sports and private celebrations.
Local tattoo artist Brandon Sommers paints mini-murals at skatepark.
Cast Glass. Seating in Outdoor Living Rooms face the water with art installed on the railings by Mark Fuller.
Outdoor living rooms art by Mark Fuller.
Amphitheater,embellished with handcast ceramic tiles by Sarasota artist Elle Leonard, hosts performances, weddings and community events.
Free public concert uses Pavilion covered porch as a stage.
Big Eyes-Big Ears
Bill and Mary Buchen
Stainless steel Interactive sculpture swivels and gathers the sound and sights of the Manatee River like a giant periscope. The binocular headset allows viewing across the river.
Visitors encounter twenty two art pieces along the 1.5m riverwalk. A history panel from the series Postcards From A Friendly City is seen on the right.
Circus Sarasota needed to prepare to embrace a major (and expensive) opportunity that would propel them to the next level of realizing their mission and vision. Ann Wykell analyzed the operations, finances, marketing, board roles and development program. The report to the Board contained specific recommendations to increase earned revenue, develop staff capacity, redefine the executive’s responsiblities and set board goals. In addition, she drafted a Case Statement for the Development Department. Recommendations could be addressed with existing resources. Most of the recommendations have been implemented.
First Night St PetersburgFirst Night St Petersburg is a beloved New Years Eve festival tradition but it was in weak financial condition and on the verge of shutting down. Working with the Executive Director and board, Ann Wykell planned a crisis-management intervention. She conducted an abbreviated SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis with the board to help them understand the organization's position; worked with the ED to recast the budget to produce a quality event more efficiently; and clarified the First Night identity message for communications to sponsors and the community. She helped the ED prepare the case for support which resulted in obtaining a three-year lead sponsor and bridge funding from the City of St. Petersburg.
St Petersburg Destination Marketing
Created the Cultural Destination Marketing Program for the City of St. Petersburg through collaborations and partnerships. The program included a $400,000 Cultural Tourism public-private partnership with funding from the Pinellas CVB (now VisitStPeteClearwater), six downtown museums and the City, over three years; a branding process (with Robinson Brandbuilders); a web-based program with VisitFl (state tourism agency), and a range of print, digital and radio advertising for local, regional and national outlets on the theme of "St. Petersburg On Exhibit and Onstage".
Guide to St. Petersburg arts and cultural organizations. RobinsonBrandbuilders designers.
Watermark ad layout - a GLBT publication. Design by City of St. Petersburg Marketing Department.
Cultural Tourism Destination Marketing partnership with Convention and Visitors Bureau, City of St. Petersburg and six museums. Print outlets included Southern Living, Orlando Sentinel, AAA Going Places. "Doughnut hole" radio ad series on regional public radio. Ad layout by CVB.
Cultural Destination marketing. Rack card placed in interstate Welcome Centers, motel lobbies, Tourism Information Center. Collaboration of local arts agencies and City of St. Petersburg. Philip Gary Design.
Chamber of Commerce business relocation book and website. City of St. Petersburg Marketing Department design.
Design by City of St. Petersburg Marketing Department
Cultural Destination Marketing. Ad layout for conference programs, magazines, Season Calender produced by St. Petersburg Times (now Tampa Bay Times) Collaboration of local arts agencies and City of St. Petersburg.
Visitor Guide for hotel rooms, Visitor Information Center City of St. Petersburg Marketing Department design.
Ad layout for business magazine. City of St. Petersburg Marketing Department design.
Arts Access Florida - VSA Florida
VSA Florida was asked by the Florida Department of Cultural Affairs to develop a pilot program to market Florida as a cultural destination to travelers with disabilities. Ann Wykell assessed VSA Florida's communications capacity, researched the disability travel industry and investigated the readiness of Florida cultural venues to receive these visitors. The result was a website with information targeted to travelers with disabilities and their families, coupled with cooperative agreements to link with local CVB's for general destination information. Arts venues were assessed for their accessibility and data was posted on the Arts Access Florida website. VSA Florida offered staff training to arts venues and hotels in the two pilot Florida destinations – Miami-Dade and St Petersburg-Tampa. Robinson BrandBuilders (RBB) was added to the team to design an engaging, accessible website. A companion upgrade of VSA Florida’s own website enabled it to communicate more effectively with its state-wide service area.